Transform your Corporate Culture with these Three Storytelling Principles

Storytelling is the most effective means of processing and conveying information within your organization. I don't need extensive research to validate this claim. Oral traditions within cultures and people groups shout the effectiveness of storytelling to maintain the culture and religious beliefs for centuries before the written word. 

Here are some principles to keep in mind regarding stories and corporate culture.


- Make real employees the main characters in stories. Use real names, dates, places, and events. Do not dilute the story by removing it from the historical framework of activities in space and time. 
- Make sure the stories have a "moral" and that moral lines up with your organization's mission, vision, and values. Demonstrate why the narrative is remarkable and how it connects to the culture of the organization. 
- Use milestone stories from the past and link them to events and personalities in the present. Show a heritage of values in the narrative with links from the past. Continuity and unwavering engagement are powerful motivators. 

You can transform or maintain a culture through the appropriate and practiced use of storytelling to manage the commitment of your organization to the mission, vision, and values. How are you using storytelling within your organization's culture? 

Michael Cooley